How Do Cosmetologists Get Clients Right Out of School?

At Xenon Academy, we have plenty of resources to make sure you’re set up for success while you’re enrolled in cosmetology school, but what happens afterward? Knowing how to get hair clients fast can feel daunting, but with the right strategies, you can thrive. Let’s explore how to build clientele as a hairstylist and kickstart your career! 

How to Get Hair Clients Right Out of Cosmetology School 

Build a Strong Foundation as a Stylist

Master Your Skills 

First things first: honing your craft. The beauty industry is always evolving, so staying updated on trends and techniques is always going to be important. Attend workshops, webinars and advanced courses to sharpen your skills — of course, it never hurts to ask more experienced stylists, either. The more confident you are in your abilities, the more clients you’ll attract. 

Create a Professional Portfolio 

Your portfolio is your calling card. Include stunning before-and-after photos showing off your range of offerings. Make sure it reflects your unique style and skills. Present it both online (like on social media or a personal website) and in physical format to show potential clients (and employers) what you can do. 

Establish an Online Presence

Choose the Right Social Media Platforms 

Social media is a powerful tool for reaching new clients. Platforms like Instagram, TikTok and Facebook allow you to showcase your work and connect with potential clients. Tailor your content to fit each platform’s audience for the best results and get hair clients fast. 

Create Engaging Content 

Post consistently! Share tutorials, client transformations and behind-the-scenes looks at your work. Engaging content helps build a community around your brand, making clients feel more connected to you. Plus, it makes it easier for them to decide if they like your vibe. 

Use Hashtags and Geotags 

Using relevant hashtags can significantly expand your reach. Don’t forget to geotag your posts to attract local clients. This simple step can help potential clients find you when they search for beauty services in your area.  

Create a Website 

A professional website is essential. Include service descriptions, booking options and contact information. This makes it easy for clients to learn about you and book appointments. Plus, simple techniques like using relevant keywords in your website content, can enhance your visibility online. 

Of course, building a website might not be your responsibility if you’re working at an established salon. 

Decide Between Working at a Salon or Going Solo

Benefits of Working at an Established Salon 

Starting your career at a salon has lots of advantages. You’ll benefit from a built-in client base, mentorship from experienced stylists and shared resources. This supportive environment can be invaluable as you navigate the early stages of your career and learn how to get hair clients fast — other stylists’ advice and experience can be a massive game-changer. 

Advantages of Going Solo 

On the other hand, if you’re entrepreneurial, going solo may appeal to you. You’ll have complete control over your schedule, branding and client relationships. While it requires more work upfront, the potential for higher earnings without salon commissions can be enticing. 

Reflect on your personal goals, financial stability and risk tolerance. Assess the local market and competition before making your choice. Whether you go solo or join a salon, building a strong personal brand is crucial for learning how to build clientele as a hairstylist. 

Networking and Building Relationships

Connect with Peers and Industry Professionals 

The beauty industry is not just about what you can do — it’s also about who you know. Networking by attending industry events, local beauty shows and workshops to meet other professionals can give your early career a boost. Building relationships with your peers can lead to referrals and collaboration opportunities, which are vital for learning how to build clientele as a hairstylist. You may already have leads from your time spent in school! 

Engage with Your Community 

Consider volunteering for local events or collaborating with nearby businesses. This not only improves your visibility but builds your reputation as someone who cares about the community. A positive local presence can attract clients eager to support local talent. 

Offer Promotions and Special Deals

Launch Special Packages for New Clients 

Everyone loves a good deal! Consider offering introductory pricing, bundling services or referral discounts. This can entice new clients to try your services. Once they do, you’ll have the chance to impress them with your skills. 

Create Loyalty Programs 

Once you’ve attracted clients, keep them coming back with a loyalty program. Offer rewards for repeat visits, which not only encourages them to return but helps build a sense of appreciation and connection. 

Focus on Customer Service

Create a Welcoming Environment 

Your workspace should be inviting and professional. Pay attention to details like cleanliness and comfort to make clients feel relaxed and valued. You might also want to include personal touches — part of excellent customer service is building a relationship with your clients. That’s easier when they have some idea of who you are as a person. 

Listen to Client Needs 

Take the time to understand what your clients want — what they really want. Personalized service is key to building trust and watching them leave happy. Don’t hesitate to ask questions and provide suggestions based on their preferences. Some clients won’t know exactly what they’re looking for or will ask for styles they aren’t willing to maintain. Find the right blend of honest transparency and high-quality service. 

If the person in your chair is adamant that they’re happy to spend two hours every morning styling their hair, you’ve done your due diligence by letting them know how long it will take! 

Follow Up with Clients 

A simple follow-up can make a big difference. Send a thank-you message or a quick check-in after their appointment. This shows you care and encourages them to book their next visit. (Sometimes, the time just flies and they have no idea how long it’s been!) 

Finally, go easy on yourself. It’s hard to get hair clients when you’re new to the career — many clients are loyal to their current stylist or salon, and you’re an unknown factor. Time is often the answer. It just isn’t the only solution.  

Building a client base right out of cosmetology school can be challenging, but it’s entirely achievable with determination and some strategy. By learning how to get hair clients fast and how to build clientele as a hairstylist, you can pave the way for a successful career. Stay motivated, embrace your unique talents and be open to continued education. Your hard work will pay off as you attract clients and grow your career in the beauty industry.