The Ultimate Guide to Building Clientele as a Cosmetologist, Esthetician or Barber

Are you interested in becoming a cosmetologist, esthetician or barber? Are you interested in learning the business side of beauty and growing a successful business? In this blog post, we’ve got tips on how to build and retain a clientele as a licensed professional. And remember — as a Xenon Academy student, you’ll become fully equipped with the in-depth knowledge and skills you need to successfully grow a clientele. 

At Xenon Academy, we provide comprehensive cosmetology, esthetics and barbering programs that cover everything from scalp and hair care to hair coloring, facials, makeup, shaving and facial hair design — and more. Business skills training includes career prep, salon success, professional ethics and client service. Our program provides hands-on training with real clients and provides access to online learning material through the Pivot Point® Fundamentals Learn About Barbering (LAB) curriculum. 

Now, let’s dive into our beginner’s guide for building clientele as a cosmetologist, esthetician or barber. 

Offer exceptional customer service

Providing excellent customer service is essential to building a loyal clientele. Be friendly and attentive and listen to their needs. You could also take a couple of high-level notes on your clients after appointments. Take the time to understand what your clients want and provide them with top-notch services that exceed their expectations. Create a welcoming environment and always maintain a positive attitude. 

Network and build relationships

Building relationships with people in the beauty industry can help you gain new clients. Attend industry events and connect with other professionals in the field. You can also partner with other businesses, such as salons or spas, to offer joint promotions. 

Ask for referrals

Word of mouth is a powerful tool in the cosmetology and esthetics industry. Asking your current clients for referrals is a great way to gain new clients. Encourage them to refer friends and family members, and offer incentives for referrals, such as discounted services or free products. 

Utilize social media

Social media has become an essential part of marketing for cosmetologists, estheticians and barbers. Create accounts on platforms such as Instagram and TikTok to showcase your work and engage with potential clients. Stay on top of trends with video and use sounds and music that will help you increase your reach. Post photos of your work and provide helpful tips and advice on beauty and skincare. 

Offer promotions and special deals

Offering promotions and special deals is a great way to attract new clients and keep existing ones coming back. Consider offering discounts on your services during slow periods or offering a package deal for multiple services. 

Successful cosmetologists, estheticians and barbers must have a combination of technical and business skills. As you launch your career, having a strong grasp of the basics of customer service, networking, referrals programs, social media marketing and promotional offers will let you build your clientele and increase your profits. And by completing your training at Xenon Academy, you’ll be set up for success. With the right mindset, dedication and commitment you can become a successful cosmetologist, esthetician, or barber in no time. So don’t wait any longer –– invest in your career today to start building your clientele!